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Start a Dropshipping Business in 5 Easy Steps

Finding the right product to sell can be a challenge. When you do find a product, you don’t want to spend thousands of dollars on products you’re not sure are going to sell. Instead, you need a low-cost way to test the market and learn if people love your product. Dropshipping lets you do just that.

Dropshipping is a business model that lets you sell products without holding any inventory or purchasing large quantities of product up-front. When your customer makes an order, you connect with your supplier and have the product shipped directly from factory to customer. While your product supply partner manages packaging and shipping, you drive traffic, get sales and manage customer relationships.


In this course, you’ll learn how to find a product to sell, how to connect with a supplier, and how to build your own dropshipping business.

Find a Product to Sell

Learn how to source great products and vet domestic and international suppliers.

Identify Your Audience

See how to target a specific group of people who might be interested in purchasing your product.

Deliver Outstanding Customer Service

Develop a plan for supporting customers and turning them into brand advocates.

Dropshipping Growth Framework

Learn how to identify your most profitable sales channels and reinvest your earnings to grow your business.

At Oberlo, we regularly save you time by creating lists of trending products. It’s true that those tend to be the ones people gravitate to but that’s because they’re proven winners. It’s illogical to enter a niche with no competition, I learned that the hard way. Fitness, fashion, jewelry, beauty, tech, purses, and backpacks are some of the evergreen niches that we keep seeing top online stores enter and succeed in. For example, Tim Kock recently created a dropshipping case study where his pineapple business failed but his watch business made nearly $7000 in only 8 weeks, showing that your niche matters. So, spend some time looking into different dropshipping business ideas.

If you’re set on coming up with your own dropshipping business ideas instead of checking out our lists, here are a few things to keep in mind:

Google Trends is great for knowing whether a niche is on an upward or downward trend. However, on its own it’s not enough to determine whether or not a niche is viable. Some niches may be on an upward trend but don’t have enough search volume to warrant its popularity.

Use Google’s Keyword Planner. What’s the search volume for a keyword? If you’re using the free version of the Keyword Planner you’ll notice that you have big ranges which makes it difficult for you to know whether or not the keywords for your niche are worth pursuing. Ask a friend or your boss if they pay for Google Adwords to check out the competitiveness of your niche keywords. Using Google’s Keyword Planner will help you understand the potential of your dropshipping business ideas.

Hunt around on social media. I’ve come up with dropshipping business ideas by doing competitor analysis. I’ll browse Facebook ads within a niche and social media pages for top brands. How many followers do they have? How do they market their brand? How much engagement does their brand get? What can I do differently to stand out against them? What are they doing right that I should copy?

Browse popular websites within your niche. For example, if you check out a fashion retailers website, they’ll often organize their store into trend categories. This helps you understand what trends you should be adding to your store right now. You can also browse a store’s best-selling products to help you find the best products to sell.

Check out the order volume for products. Inside of Oberlo, you can browse products based on their order volume to help you understand how popular a product really is. Don’t rule out dropshipping business ideas if they’re not as high as other products, because those products could be newer.
The most profitable dropshipping business ideas aren’t trends. Instead, they have trends within them. For example, denim apparel is a trend within the fashion niche. Artificial eyelashes is a trend within the beauty niche. Marble phone cases is a trend within the phone case niche. You’ll want to have the trends as products but not as the entire store, especially if you’re building a long-term business. So keep that in mind when you’re working on your dropshipping business plan.